SCAP
Ongoing digital partnership with a North Carolina non-profit; website development, social media management, paid advertising, and website maintenance.
Context
Southeastern Community Action Partnership (SCAP) is a non-profit organization and National Community Action Partnership member based in North Carolina. Operating across 11 counties, SCAP delivers critical community services through three core programmes: Head Start & Early Head Start, Community Services Block Grant, and Housing Choice Vouchers. The organization serves thousands of individuals and families across the region, with a mission to empower vulnerable populations to achieve their maximum potential.
Details
Client Type
Non-Profit Organization
Services Offered
- Website Development & Maintenance
- Paid Advertising
- Social Media Management
Target Market
North Carolina, USA
Platforms Managed
Overview
This is an ongoing digital partnership covering multiple areas of SCAP’s online presence. The engagement spans website development and continuous maintenance, social media management, and paid advertising for community events ensuring one of North Carolina’s most impactful non-profits has a professional, accessible, and consistently updated digital presence that serves both the communities it supports and the broader stakeholders it reports to.
Challenge
Complex Programme Structure
Ongoing Operational Demands
As an active non-profit, SCAP’s digital needs don’t stop at launch. Regular programme updates, county expansions, event promotions, news releases, job postings, and success stories require consistent, reliable website maintenance to keep the site accurate and current.
Community Event Reach
SCAP regularly runs community events, family resource fairs, and open interview days across multiple counties. Reaching the right local audiences for each event required targeted paid advertising beyond what organic social media alone could deliver.
Solution
Step 1: Website Development
Built the full SCAP website with a clear, accessible structure across all three programme areas; Head Start, CSBG, and Housing Choice Vouchers. Each programme has dedicated pages covering overviews, eligibility, locations, and application pathways, designed to get community members to the right information as quickly as possible.
Step 2: Accessibility & Clarity Focus
Designed the site with the end user in mind; community members who need clear, simple navigation to find support. Plain language, prominent CTAs, and a mobile-first approach were prioritized throughout to ensure the site serves those who need it most.
Step 3: Ongoing Website Maintenance
Manage regular site updates including county expansion announcements, programme changes, new staff profiles, event listings, news posts, success stories, careers pages, and bid proposals keeping the site accurate and operationally current as the organization continues to grow.
Step 4: Social Media Management
Step 5: Paid advertising For Events
Result
SCAP’s digital presence now operates as a reliable, professional, and continuously evolving platform that matches the scale and impact of the organization behind it. Community members across 11 counties can find programme information, check eligibility, locate offices, and apply for support without friction. Regular website maintenance means the site accurately reflects SCAP’s expanding footprint including their recent expansion into four new counties.
Paid advertising campaigns for community events have extended the organisation’s reach beyond their organic audience, driving attendance and awareness across targeted local communities.
Social media management keeps SCAP consistently visible and engaged with the families, partners, and stakeholders who rely on their work.
